Month: June 2020

To build a wholesome brand community, there is nothing that beats social media. Additionally, it also helps to boost the customer base for business as well as ROI for the same. According to a market study, more than 70 percent of companies globally make use of social media for promotion and marketing plan. Now while

It almost goes without saying loud how consumers are living against the backdrop of a digital landscape. Look around. Isn’t that obvious how marketers are filling in the blank spaces with loads of ads, write-ups, blogs, newsletters and host of other stuff? That brings us to the point where social media Listening is constantly being

Gone are those days when people were willing to hold on the telephone line to speak to the customer service team or wait for days to have their concerns addressed through emails. Today, customers expect a quick response to their problems and queries. With the advent of social media and review websites, customers are empowered

Editor’s note: In our previous blog, we discussed why it’s important for brands to know the art of apologising and what they should learn from companies like Netflix and Jet blue airways. Continuing with the second part of the same topic, we will discuss how brands must apologise in the right way. Humour is a

Saying sorry is simple. However, brands do not like to own up to their mistake and end up playing a blame game or giving an explanation that might not necessarily address the concern of the customers. That is exactly what happened with the passengers who flew in Jet Airways Mumbai-Jaipur flight in September. The flight

It’s festival time and understandably, the two e-commerce websites, Amazon and Flipkart did everything to make us open our wallets and shop. Both the e-commerce giants raked in over 15,000 crores together during their five days festive season[i]. However, the festive sale turned out to be a dampener for many customers. Few customers received a

YouTube has been a huge source of entertainment and information for everyone since it began its journey in the year 2005. In fact, it is the second most visited website on the internet as it processes more than 3 billion searches in a month! So, when it went down for an hour last week due

Spam calls are unavoidable. We at least get it once, if not multiple times a day. A solution to this problem is an app like Truecaller, that lets you identify whether a call might be spam, based on reports by other app users. Truecaller, in particular, has an interesting feature for numbers to be tagged

Every post on the internet has an underlying sentiment to it. Tracking your brand’s sentiment and maintaining it at respectable levels is an essential part of a digital strategy. However, all of this begins with identifying the sentiment of a post. To make it more convenient for you to track sentiment while running a successful

‘Sacred Games’ is one of Netflix’s new web series targeting the Indian audience. And the response has been phenomenal. Indians all over the internet can’t stop raving about the show! So it’s a no brainer for the people at Netflix to promote the show and keep the hype going. They took to Twitter to do